For millions of people, Six Flags is the standard-bearer for theme park thrills. The company is the #2 amusement park operator in the world (behind Walt Disney), drawing about 25 million visitors to its nearly 20 parks in North America. Fancying itself a regional entertainment destination, most of its parks operate under the Six Flags banner (including Six Flags Fiesta Texas and Six Flags Magic Mountain) offering roller coasters and other thrill rides, water slides, and additional family entertainment. Revenues come from gate receipts, food, and merchandise. Six Flags licenses characters from Warner Bros. and DC Entertainment such as Looney Tunes and Batman.